Lather Up With A Shaving Brush


For A Clean, Smooth Shave

Lathering up is the 2nd step in The Art of Shaving's trademarked 4 Elements of the Perfect Shave™ (right after applying Pre-Shave Oil). Our Shaving Creams are clinically and dermatologically tested for sensitive skin and are crafted with a high concentration of glycerin to provide hydration during the shave. They help protect skin from irritation and razor burn by creating a rich lather that improves razor glide. Plus, a little goes a long way — just a fingerful is needed to prep your entire face.

Watch the video below for tips and tricks on how to properly apply our Shaving Cream from John Rivera, one of our very own Master Barbers.

Benefits of Using a Shaving Brush

Shaving brushes have been in existence for centuries, and continue to play a vital role in helping to deliver The Perfect Shave™. Here are some of the many benefits you'll reap when you add a shaving brush to your routine.

Closer, Cleaner Shave

Regularly using a shaving brush to apply shaving cream allows your skin to retain more hydration and your facial hair to become more moisturized in preparation for the shave. When you apply your razor, you’ll have a more precise shave since your skin has been given the proper treatment thanks to using a shaving brush. 

Better Lather in Less Time

While you can use your hands to lather shaving cream, it can get messy and wasteful. A shaving brush lathers your shaving cream to maximize what you have without using more than you need.

More Enjoyable Shaving Experience

Although your experience shaving cannot be quantified in the way the amount of product you use or time you save can be, the overall experience of shaving can improve once you begin using a shaving brush. Not only will shaving become something you look forward to, but you may find that your technique improves as a result of upgrading your tools.  

How To Use a Shaving Brush

Ready for a close, comfortable shave? Follow these steps for best results.

Step 1: Gather your supplies. 

Make sure you have your shaving brush, razor, and shaving cream on hand. A tin, bowl, or cup is also useful to have before you start so that you can work the shaving cream into a lather. Lastly, keep a towel handy for when you finish up and rinse your face.  

Step 2: Wet the shaving brush. 

Use warm running water to start wetting the bristles of your shaving brush. Once they are saturated, shake off excess water to avoid making a mess. 

Step 3: Add shaving cream to your brush. 

You can either add the cream to the tin, bowl, or cup and dip the bristles into the cream or apply a small amount of the cream directly to the brush bristles. A lot goes a long way, so be sure not to overdo it. 

Step 4: Working the shaving cream into a lather. 

Now that you have shaving cream on your shaving brush, bring it up to your face and begin making circular motions to work the cream into a lather. If the cream doesn’t work the way you want, simply add more water to the brush for the full effect.  


Grab a fresh, sharp razor and shave with the grain on your first pass. If a closer shave is desired, re-lather and shave against the grain. Rinse with cold water and apply After-Shave Balm for best results.

Step 6: Clean your brush. 

Thoroughly wash your cleaning brush, being careful to separate the bristles to remove all of the soap. Once you’ve cleaned it well, squeeze the water out of the bristles and set it back on its stand for next time.